Zeekr models will be built on a dedicated electric platform.Zhejiang Geely Holding Group Co. (Geely) will soon have its own premium electric brand. The new high-end EV brand will be called Zeekr. The new company will use different branding and sales strategies as it takes aim for Tesla.

Geely is a large automotive company based in China that owns Geely Auto, Volvo, Link & Co, Polestar, Lotus, and 9.7 percent of Daimler. Zeekr will be part of the company’s upcoming EV arm called Lingling Technologies.

Zeekr models will ride on a new dedicated EV platform called Sustainable Experience Architecture (SEA) that we reported on last December.

For more information visit https://insideevs.com/news/495572/geely-launch-zeekr-premium-ev-brand-tesla/